The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.
BAT has seen stunning results since its integration into the Brave browser’s first global private ad platform: 54 million monthly active users, 16 million daily active users, 1.4 million verified creators accepting BAT, millions of wallets created, thousands of ad campaigns with leading brands, and growing utility in the most innovative names in blockchain gaming. The Basic Attention Token (BAT) was developed to address this.